Based in the Harajuku district of Tokyo…
BEAMS PLUS has been designing distinctive, heritage-inspired styles since it was founded in 1999 by BEAMS, one of Japan’s most admired lifestyle retailers. BEAMS PLUS creates original pieces that draw from authentic Americana style, bringing these timeless designs to a new generation. Our exclusive collection combines and plays with prep and uniform aesthetics, which results in familiar-yet-unique pieces. The material and color are reminiscent of vintage military cotton poplin shirts. It’s made with two chest pockets, while the original BEAMS PLUS B.D. shirts have only one.
